The World Made Smaller By Social Networks
It is the dawn of a new era – the ear of social networking sites. It was the first and only of its time, Friendster brought friends and friends of friends together in 2002 by letting you post photos and texts on your wall where friends could see, and send private messages as well. Due to the lack of innovation, it has now become obsolete. Then came MySpace, where all our emo selves were raised, listening to music and communicating with others who shared the same genre interests as us.
But the biggest game-changer of all was Facebook. Watching the story of how it grew to fame on ‘The Social Network’, we learned that it was actually meant to be some sort of a yearbook for Harvard students, which then spread to other university communities and now thankfully grew to include the whole world. It threw into the loop groundbreaking features like creating pages and groups that catered to your interests, business, workplace, university, advocacy, posting of real-time updates, and many others.
Though Facebook is still at the top, it has become too crowded and saturated with ads that many of its users have flocked to other top social networks of today, like Twitter and Instagram where the community is a bit more refined.
Lives have been more intertwined and people have become more connected than ever thanks to social networks, but in addition to that, it has also become a very useful business tool for companies big and small. You might already know about people who are part of a social networking agency. A company becomes known nowadays not just through billboards and TV commercials, but by hiring a social networking agency that understands how to strategize the management of social networks to work to the company’s advantage. Through a specified plan towards a niche of audience, a social networking agency can bring to your company new customers by generating engagements with your brand.
The key here is relevance and sound copywriting. A good social networking agency will not aim to bring you superficial fame through striving for making viral content, but rather crafting content that matters and is meaningful at the same time useful for potential new customers.
So you see, whether for business or leisure, social networks have altered the way we live our lives and the way we decide. Social networks have become extensions of our beings. And whether it is to our pleasure or to our distaste, social networks aren’t going to vanish real soon. But we can choose to observe how they will innovate in the next decade, and how we might even use those innovations for our convenience.