Branded entertainment is a type of entertainment that is geared towards the promotion of a certain brand. Companies will usually get into partnerships with creatives and other media professionals to make them customized branded entertainment content. Indeed, such alliances enable companies to publish highly engaging results that may otherwise be unattainable.
This may look incredibly easy for those involved in creative industries, it’s definitely more challenging for brands that are inherently uninteresting. Truth is, even creatives often have a hard time creating entertaining content for their own brand. Creating promotions for others always seems easier!
We all have a story to share, but if you don’t think so, you probably just haven’t looked hard enough. Furthermore, everybody has an audience genuinely interested to hear us out. As soon as you have identified your story and your target audience, greater success awaits your branded entertainment. As long as you do it right, branded entertainment can provide a number of benefits, such as:
Strengthening Your Brand’s Story
A brand should have a narrative that extends past advertising. When all the elements are in place – story arc, characters, plot development, etc. Branded entertainment is essentially storytelling so naturally, it will be a reason for you go review this particular aspect of your brand. What you get is a more polished brand story that is completely centered on your core values, message and mission.
Targeting Established Audiences
These days, you don’t need a fortune to produce a top-quality, unforgettable video. You don’t even need a celebrity’s endorsement to reach enormous audiences. Now you can find innumerable mini-celebrities with humongous fandoms that they constructed from scratch. By hooking up with these “influencers,” you hook up with their infinite network of loyal fans. You will even find specialized tools that simplify this process for small and medium-sized businesses.
Take note that these influencers are always looking for content they can share with their audiences. Content is what they thrive with. Working with an influencer comes easier if you approach it as a mutually beneficial relationship. If you can find your target audience and its influencers, you will be able to grow your brand, audience and total reach by dramatic proportions.
Getting People Interested
Finally, emotional engagement and brand engagement are two terms used to refer to this certain benefit of branded entertainment. What appeals to our imagination is that element of entertainment. And when that does happen, your brand will spark their interest, get them to act on it, and make them participate in an open dialogue. This makes for an effective start.